Delphine and Jenny, two young Parisian women, met on the wildest summer of their lives on the legendary Rio de Janeiro beach. Hipanema was born in 2012 with an exclusive collection of magnetic cuff bracelets. Between them, they are revolutionising the world of costume jewellery with an innovative concept and colourful ideas.
On the strength of the success of the cuffs, an innovation that became a symbol, Hipanema gave birth to a brand of accessories and ready-to-wear, Amenapih (Wild), which took ethnic and Brazilian inspiration. The beachwear wardrobe quickly became a distinctive feature of the brand. Light fabrics, exotic and ethnic prints. Curvy or oversized cuts, shimmering colours, shells to accentuate a pretty bare back... The swimming costume is the essential best seller of the summer collections. From season to season, the brand makes its mark with a wide range of boho-chic stoles, belts and bags. Skin gloves, felt hats, caps and headbands complete the winter wardrobe.
Amenapih is getting a makeover in 2020 and becoming WILD. Why WILD, you might ask?
Because WILD means wild, free, whimsical and extravagant, and all these adjectives perfectly reflect who we are and who the women who wear our creations are. Because WILD brings a bohemian touch from elsewhere and offers an ethnic, colourful, sexy, joyful and full of surprises alternative to the sober wardrobes offered by so many brands. Because WILD allows us to assert our Anglo-Saxon inspirations and, at a time when many brands are surfing on Franco-French names, we continue to feel closer to Australian than European hippie fashion. Because WILD evokes the great outdoors, secret beaches and, like our customers, we're passionate about travelling and getting away from it all. Because the world is WILD and, Parisians as we are, we feel that we are definitely citizens of the world.
More than just a brand, today the Wild brand embodies a state of mind. Our collections are a feast for the eyes and warm hearts. Our unique, home-made prints invade all our creations: all-over shirts, folk dresses and signature scarves are the expression of our brand's strong character. To infinity and beyond! There's no limit to our artistic experimentation. Wild as usual.